Custom Brand Identity

The way how the company is seen outside its walls, what kind of emotions it evokes, and how people talk about it is the core of Brand Identity. Professionally designed brand elements enhance recognition, increase trust and elevates your business.

I create custom brands tailored to your business that are both meaningful and beautiful.


01 / Interview

The interview allows me to get to know you and your business. We will talk about your services and products, who is your ideal client, who are your competitors and where did you came from and where are you heading.

This exercise not only helps me, but also gives you an opportunity to focus and clarify what kind of business you want to have.

All your answers gives me a starting point to create a mood for your brand.

02 / Moodboard

After analysing all interview questions I will set up a mood board to make sure that I understand your look and feel. I will propose a colour pallet that will set a mood for your brand.

03 / Sketching ideas

After accepting the mood board, I like to work on a few logo concepts using traditionally pen and paper. I generally send around two ideas for you to choose from and, if possible, we will have a call to talk about them.

These rough sketches are a good start to show where we can go and are far from the final design. It helps me narrow the options and focus on a single direction.

04 / Perfecting the Logo

Once you’ve chosen a direction, I will start working on a few revisions based on your feedback. Most likely we will go through two additional rounds of revisions before we finalise the composition, font and imagery in the logo.

05 / Final Branding

Finally, I will create for you a brand book that consist of various versions of your logo, a colour palette, a choice of fonts and their application.

The branding design process typically takes 3-6 weeks.

Core elements

Logo is the face of your business, but it isn’t everything. There are 7 core elements of brand identity. Beside Logo we need Colours, Fonts, Imagery (Illustration, Iconography, Photography), Tone of Voice, Composition and Motion to fully define brand’s personality.

I can help you with all aspects of Brand Identity, let’s chat!

Brand Application

I can help you not only with your core brand elements but also full spectrum of brand communication deliverables, like: website, design for digital products, social media images, templates, infographics, banners, emails, brochures … the list is endless.

Get in touch to talk about what your brand needs?

Satisfied Customers

  • Working with Kat was a pleasure. She is a perfect combination of analytical and creative mind. She was able to show through her designs my goals for the business and the personality behind my brand: elegant and approachable. Through the process she helped me to understand the elements of the brand identity, getting to know my target audience, how I can grow my social media engagement and what I can do to market my services better. I felt truly looked after.
    Natalia Chmielowiec, Photographer at

  • I had a pleasure working with Kat on my photography website. She understood right away my artistic expression and what I was looking for. She gave me ideas, what looks presentable without losing my artistic vision I had for the website. Very inspiring, flexible with a great overall eye for detail. She was very honest and authentic in communicating if something wasn't in my best interest or if things looked confusing. Very patient and skilful. She built my website on Squarespace from empty canvas starting with website structure up to details on all subpages. My website was created a few years ago but I am still in contact with Kat to keep updating my website and also to get her professional insight on ever changing media platforms. I am very grateful for working with her and I feel proud to present my website to my clients.
    Ania Kosma, Photographer at

  • Kat is a dedicated professional to her work and to the people she is offering high quality services to. I can recommend Kat for projects that try to push limits. She is always focused on solving a problem, and prepared to do whatever is necessary to reach a solution. She was fantastic to work with when we studied together at the University of Wolverhampton. She is a precise perfectionist, self-motivated, result driven and eager Animator. I highly recommend Kate for employment. She is a team player and would make a great asset to any organisation.
    Aisha Wels

Let's start a project together

If you like what I did for others, contact me so we can start working together.
If you're planning a project you'd like to discuss I'd love to hear from you.

Send me and email